The joining of the two companies will provide farmers and producers a wider range of animal management and health delivery solutions
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Prattley’s range of handling solutions provides a safe and versatile system to help farmers physically manage animals efficiently
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Leading animal management solutions company, Datamars, has acquired New Zealand- based livestock handling equipment company, Prattley Industries Ltd, as part of its Datamars Livestock business to offer producers end-to-end animal management equipment and technology packages.
Established in 1966, Prattley Industries has built a globally trusted reputation with livestock producers through the manufacturing and sale of mobile yards, drafting units and conveyor belts, primarily for the sheep sector in New Zealand, Australia, the UK, and France.
Datamars general manager – Australasia, Matt Cashmore, says the acquisition combined Datamars’ Livestock’s traceability and productivity solutions with Prattley’s handling equipment to meet growing demand
for greater traceability to underscore
food security and improved animal health practices.
“Globally, consumers are demanding a sustainable approach to the production of food and fibre, while biosecurity and animal health continues to be a pressing concern for many economies,” Matt says.
“Prattley is a very successful business with great people – we want that to continue and to help the business grow further and reach more livestock producers around the world.”
Matt says Prattley’s range of handling solutions provides a safe and versatile system to help farmers physically manage animals efficiently without compromising stock safety and welfare and worked together with Datamars Livestock’s Tru-Test weigh scale indicator, load bars, and Z Tags visual, and EID tag solutions.
“Animal traceability and management underpin the sheep sector’s ability to meet these challenges, and this acquisition allows us to offer Prattley’s handling solution combined with our existing EID tag and reader solutions to provide producers with the ultimate toolkit to ensure best practice food production, animal welfare and sustainability.
“Through this combined, complete solution, livestock producers are better equipped to track, weigh, treat, and manage livestock movements in line
with precision decisions around, for example, feed management, health treatment, and culling.”
Prattley manager Graeme Ward says he was delighted with the sale of Prattley Industries to Datamars.
“The joining of the two companies will provide farmers and producers a wider range of animal management and health delivery solutions through one great company,” Graeme says.
“We look forward to Prattley’s continued growth, thanks to Datamars’ global sales and marketing capabilities and their manufacturing and supply chain systems.”
Datamars will become the primary global reseller for Prattley, while the Prattley company continues to operate from its Temuka-base in South Canterbury, New Zealand. All 26 Prattley employees will join the Datamars team.
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