Farmlands crowned Gulf Oil Internationals Lubricants Partner of the Year 2017

Farmlands has been named Gulf Oil International’s Lubricants Partner of the Year at the Gulf Oil worldwide convention, recently held in Dubai

Farmlands, as the exclusive distributor for Gulf Oil products in New Zealand, beat out competition from 65 other countries that make up the Gulf Oil International business to come out on top.

Sander -Kriek

 Gulf Oil International attributed a sound strategy and market approach to the win, as well as good price positioning, and high-quality execution and implementation.

Farmlands Lubricants National Sales Manager, Sander Kriek accepted the award at the convention on behalf of Farmlands and spoke to attendees about the Gulf Oil business in New Zealand.

Farmlands CEO, Peter Reidie says New Zealand business for Gulf Oil has grown every year since Farmlands took on the brand in 2011.

Peter -Reidie

“This global award is proof that our co-operative is a market leader with the offers and solutions we provide to our more than 66,000 New Zealand shareholders,” Mr Reidie says.

“We have a clear market strategy across Repco stores and Challenge service stations, as well as Farmlands’ retail and fuel businesses. This strategy is paying dividends and we are proud to be world-leading in our execution.”

Gulf Oil International VP Europe, Camille Nehme says Gulf Oil International is proud to be associated with Farmlands.

“Farmlands’ ambitions are robust and the company is constantly looking for expansion into new markets and segments,” she says. “Gulf Oil International is a looking forward to a long and mutually beneficial partnership.” 

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