Cover story: Massey Ferguson 7S Series

The Massey Ferguson 7S Series ushers in a new era of smarter tractor performance in NZ and Australia with six new models, offering maximum powers from 145hp to 210hp

Such versatility is the cornerstone of how Massey Ferguson has established itself as an innovator in the marketplace, continuing to deliver strength, agility, automation, and performance-enhancing technology with its MF 7S Series. 

Designed to meet all the needs of both farmers and contractors, the six new 7S tractors are equipped to a high specification as standard, coming with a choice of transmissions, cab comfort, automation, and control technology to suit all applications.

Clear identification

Maintaining Massey Ferguson’s new, clear model designations, the numbers denote the maximum power of the tractors: the MF 7S.145, MF 7S.155, MF 7S.165, MF 7S.180, MF 7S.190, and MF 7S.210. All deliver up to an extra 30hp with Engine Power Management (EPM) depending on the model. With a 2.88-metre wheelbase and six-cylinder, 6.6-litre engine, the new tractors form the perfect bridge between the larger MF 8S Series, powered by 7.4-litre engines.

“Massey Ferguson is extending its new era of straightforward and dependable tractors to the MF 7S Series,” says Massey Ferguson marketing manager Raph Hymus. “At the same time, we’re introducing new levels of comfort, control, convenience, and connectivity with the addition of new technology and features first seen on the award-winning MF 8S Series.”

Productivity and performance

The MF 7S Series delivers the productivity required for modern farming operations, whether a contracting business, larger farm, or mixed enterprise.

With a choice of Essential and Efficient specifications, depending on the model, these are designed to provide a range of comfort and output-enhancing features to boost productivity and performance in the field and on the road.

The powerful (but remarkably straightforward) Tier 2 6.6-litre, six-cylinder engines deliver maximum power from 145hp to 210hp. All models benefit from generous extra power and torque, which are generated automatically when require for transport, PTO work, or demanding hydraulic requirements.

There’s a choice of new, improved Dyna-VT Super ECO transmission on all models, or efficient, easy-to-use Dyna-6 Super Eco with Automatic Mode on tractors up to 180hp. 

Transmission talk

Available on all models is Massey Ferguson’s Dyna-VT ECO transmission, which offers seamless shifting. The Super Eco version of the Dyna-VT further improves efficiency by allowing the tractor to achieve 40km/h at just 1450rpm.

The highly-regarded Dyna-VT continuously variable transmission now has a new automatic mode. This allows operators to use the Multipad lever or foot pedal to alter forward speed, while it automatically sets the optimum engine speed according to the load and speed. As well as delivering smoother operation, this also improves fuel efficiency.

Alternatively, for all models up to the 180hp MF 7S.180, there’s the choice of the renowned, highly-efficient, and reliable Dyna-6 Super Eco 24 x 24 semi-powershift transmission. Proven in the field for more than 20 years, this achieves a top speed of 40km/h at a low 1500rpm to save fuel.

Automatic Mode, standard on all Dyna-6 models, automatically shifts speeds relative to the engine load and speed. Operators can also manually set the engine rpm at which changes are made.

All are also equipped with the useful brake-to-neutral function, which is easily activated with a switch on the pillar. Those working in specialist crops will welcome the Super Creeper option, which provides precise control with speeds down to 70m/hr at 1400rpm.

A stable base

All six new 7S tractors are built on a 2.88mm long wheelbase and strong sculpted chassis for optimum stability and traction.

With a turning radius of just 4.93 metres, the long wheelbase also helps increase traction and stability, further enhanced by specifying up to 42-inch diameter rear tyres, which also help reduce the ground pressure.

The 6.6-litre engines deliver high levels of concentrated power and torque, while robust engineering enables the tractors to carry and haul heavy loads, from harvesting and planting to hauling and spreading.

For heavy-duty work, there’s a wide range of ballasting options, which are easily removed to take advantage of the MF 7S’ agility for top work and transport.

Home away from home

Taking into account the long hours operators spend in the cab, there are significant cab improvements, offering both more comfort and better control. First introduced on the Tractor of the Year award-winning MF 8S tractors, these include a new armrest, Multipad controller, and enhanced connectivity.

Thanks to a new air conditioning system, the cab is now up to 4C° cooler than before and features a completely new, high-quality trim with a chrome steering wheel and black dashboard on Efficient versions.

Operators will also benefit from the new, more comfortable, standard air-suspended seat. A heated seat option, with improved ventilation, is equipped with the DDS – Dynamic Damping System that responds automatically to the severity of the bumps with lateral stability suspension.

Further improving comfort is a choice of optional mechanical or active mechanical cab suspension, as well as the suspended front axle option.

Control Central

Maximising efficiency is key in the demands of today’s high-performing work requirements. Inside the thoughtfully designed 7S cab, all controls are easy to reach and conveniently arranged in a logical layout.

Efficient specification includes the new Multipad lever and comprehensive control armrest, linked to the seat. This ISOBUS-compatible controller places everything conveniently to hand, including linkage control rocker switch, cruise settings, driving mode pre-sets, and MF Guide activation. It also houses a micro joystick to operate two electric spool valves.

Operators will appreciate the latest upgrades to the Datatronic 5 terminal, which has a much brighter and clearer touchscreen to reduce glare. Higher definition colours and a black background, along with new shortcuts on the homepage also make it easy to use.

Also new in Efficient versions is an option that enables the radio, mobile phone, and media to be operated through the Datatronic 5 screen, with inputs via Bluetooth, USB, or aux cable. Operators are alerted to incoming calls by a pop-up on the screen, allowing them to pick up, decline, or mute.

A new, unique multifunction lever option provides easy control of a loader and front linkage. As well as operating the spool valves, this also allows operators to change direction and tractor speeds.

Connectivity

Datatronic 5 not only manages all the tractor functions but also with ISOBUS connectivity and GPS signal, it runs the MF Technologies’ Precision Farming suite. These include MF Guide, with its fast set-up ‘Go-Mode’ as well as MF Section Control to reduce overlaps and precisely target inputs with variable rate applications using MF Rate Control.

Data gathered and recorded automatically on MF TaskDoc is transferred via a USB memory card. The MF Task Doc Pro option allows you to create application plans and wirelessly synchronises with farm management software. MF Telemetry is standard on all MF 7S models.

Light it up

With many operations now working through the night, the top-notch LED light design, along with the bonnet lightbar, produces an impressively bright signature. Plus, there’s the option to fit up to 16 LED work lights.

For loader operations, the useful Visio Roof can be fitted to provide a superior view of load through the whole lift range.

Lock and load

Also new is the MF E-Loader option that helps to increase loading accuracy, productivity, and safety and provides control and setting of the new Bucket Shake facility.

This enables operators to weigh individual fork or bucket loads and record the total, load, or job and these can be transferred as a simple spreadsheet. It’s also possible to set up and save upper and lower limits as well as automatic sequences for different loading cycles.

The Massey Ferguson 7S Series is now available throughout New Zealand.

Model	MF 7S.145	MF 7S.155	MF 7S.165	MF 7S.180	MF 7S.190	MF 7S.210
Engine	6-cylinder, 6.6L AGCO Power	6-cylinder, 6.6L AGCO Power	6-cylinder, 6.6L AGCO Power	6-cylinder, 6.6L AGCO Power	6-cylinder, 6.6L AGCO Power	6-cylinder, 6.6L AGCO Power
Max Power	140hp	155hp	165hp	180hp	190hp	210hp
Max EPM power	160hp	175hp	185hp	210hp	220hp	220hp
Max torque @ 1500rpm	660Nm	700Nm	725Nm	750Nm	850Nm	860Nm
Max torque @ 1500rpm with EPM	700Nm	750Nm	800Nm	860Nm	925Nm	925Nm
Transmission	Dyna 6 Super Eco Dyna VT (for Efficient only)	Dyna 6 Super Eco Dyna VT (for Efficient only)	Dyna 6 Super Eco Dyna VT (for Efficient only)	Dyna 6 Super Eco Dyna VT (for Efficient only)	Dyna 6 Super Eco Dyna VT (for Efficient only)	Dyna 6 Super Eco Dyna VT (for Efficient only)
Specification	Essential or Efficient	Essential or Efficient	Essential or Efficient	Essential or Efficient	Efficient	Efficient

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