Events

New names and concepts at Agritechnica 2015

Beyond the mainstream launches, November’s Agritechnica provided a glimpse of what farmers might be buying in the future.

While the farm machinery business is undoubtedly under the weather, and battening down the hatches for what many manufacturers and dealers believe will be a challenging year, the mood among stand holders and visitors at Agritechnica 2015 was surprisingly buoyant. And if there was a theme to the event, it was arguably the debut or return of a number of names looking to capitalise on the agricultural downturn by exploiting new design ideas or lower-cost manufacturing, expanding their markets and challenging the established players.

November’s show was the largest in the event’s 30-year history, making additional use of two new buildings constructed in the Hanover Exhibition Grounds, taking to 23 the total of the site’s vast halls in use. They played host to 2907 exhibitors from 52 countries, and attracted 450,000 visitors, of which around 100,000 came from overseas.

Since the advent of low-cost flights in the mid-1990s, Agritechnica and the February-held French show SIMA have become go-to destinations for farmers across Europe – and increasingly from around the world – seeking to keep abreast of new equipment developments.

But while many of those visitors will have understandably spent much of their time getting up to speed with the latest offerings from the industry’s big names, less well-known makers from the likes of Russia and China were noticeable by a significantly increased presence at this year’s event. With developments from the major makes covered comprehensively by weekly publications and the internet, our coverage concentrates on what – if the ambitions of makers from such countries are fulfilled – some dealers could yet be selling in years to come.

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