Hamilton tyre power attracts international interest

Two Hamilton companies have sparked the interest of international tyre manufacturer Michelin

Michelin has purchased a 25% in both Tyreline Distributors Limited and Beau Ideal Limited (which trade as Beaurepaires). Both of these Hamilton businesses are owned by the Rushbrooke family, who will retain 75% ownership.

Tyreline was founded by Grant and Barbara Rushbrooke in 1989 as an agricultural tyre distributor. In the early days, the Rushbrookes operated out of their farm’s hay barn in Te Awamutu, and made deliveries to customers in their farm ute. Michelin, headquartered in France, is one of the world’s most well-known brands and is on the 2017 Fortune 500 list.

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Grant says the partnership and investment from Michelin puts the Tyreline Group in a very strong position for future growth.

Tyreline Distributors Limited is a tyre and lubricants importer and wholesaler headquartered in Hamilton, with warehouses in Hamilton, Auckland, and Christchurch.

"Our relationship with Michelin goes back a long way," Grant says. "We are thrilled to welcome them as a long-term partner and shareholder of our companies."

Tyreline first partnered with Michelin in 1998 when it became the New Zealand distributor for Michelin earthmover and industrial tyres. In 2007 Tyreline became Michelin’s distributor for passenger car, truck and bus products in New Zealand. In 2011 the Tyreline retread factory became the first retread factory with accreditation to sell Michelin branded retreads in Oceania.

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