Fresh direction for Case IH and Kuhn


CKNZ is expected to deliver a higher level of focus, dedication, and support to both the Case IH and Kuhn brands

Two of New Zealand’s most popular agricultural brands have a fresh focus, with the creation of CKNZ, a new subsidiary company of CB Norwood Distributors Limited.

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The distribution of Case IH, the global tractor and agricultural machinery heavyweight, is undergoing a significant overhaul as it prepares for a new growth strategy to capitalise on opportunities available in the New Zealand market.

World leading farm equipment brand Kuhn will also be distributed through CKNZ, which will operate independently of its Palmerston North based parent company.

CKNZ is expected to deliver a higher level of focus, dedication and support to both the Case IH and Kuhn brands, and additionally a leaner and more efficient channel to market.

CKNZ’s new general manager, Tim Fanning, believes the changes create an opportunity for the two powerhouse brands to offer an even stronger value proposition to its customer base. 

"We want to really concentrate 100% on the end user experience and that means ensuring we are highly responsive to our dealer network, particularly from an aftersales perspective.

"CKNZ gives Case IH and Kuhn the best of both worlds – a team of committed specialists that are totally passionate about the brands they represent, but still with the ability to utilise and leverage from the significant resources of its parent company as and when required." 

With the transition, CKNZ expects minimal disruption to the business, and is hopeful that customers will very quickly start to see noticeable improvements.

"We have an extremely capable network of dealers, and they are very excited about the future" Tim says.

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