New Holland's award-winning innovation


New Holland receives a Bronze Innovation Medal from the SIMA Organisation (Holland) for its Dynamic Feed Roll Reverser (DFR) on the CR combine harvester

New Holland has been globally recognised for its commitment to innovation, receiving a Bronze Innovation Medal from the SIMA Organisation (Holland) for its Dynamic Feed Roll Reverser (DFR) on the CR combine harvester.

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New Holland Agriculture won a SIMA Bronze Innovation Medal for its Dynamic Feed Roll Reverser on the CR Combine Harvester

SIMA hosts the bi-annual international farm machinery exhibition, of the same name, held in France during February.

From state-of-the-art precision technologies to innovative new features, New Holland Agriculture continues to enhance CNH Industrial’s reputation across the agricultural machinery spectrum.

The SIMA award is recognition of this excellence, with the award judged by a jury of international agriculture professionals, who declared New Holland Agriculture (a global brand of CNH Industrial) Bronze Medal winners of the SIMA 2019 Innovation Award.

New Holland’s DFR on the CR combine harvester range is an innovative feature that enables the operator to clear blockages of the Dynamic Feed Roll from the cab, saving considerable time and making the most of the productivity of the highest capacity combine in the world.

This new feature adds to the existing Header and Feeder Reverser and the Concave Overload Protection system to provide even better protection from crop overload.

The benefits of the DFR Reverser for customers are not only the convenience of clearing blockages from the cab but most importantly the dramatic reduction in the time it takes to complete the operation, from two hours to just 10 minutes. This means a significant benefit to the customer’s productivity and profitability.

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