Origin Agroup rebrands to ORIGINAG

After 15 years, Origin Agroup rebrands its name and logo to ORIGINAG, to be launched at New Zealand Agricultural Fieldays

Fifteen years after first establishing a farm machinery cooperative, Origin Agroup is rebranding its name and logo to ORIGINAG – a decision, director David Donnelly says, that was made to refresh the company’s image with a new modern-looking logo and to simplify the name.


"In fact, many of our customers and suppliers have been shorting out name to ORIGINAG for a long time now," says David. "The old name was a bit of a mouthful for some, so the new name is a logical step that our customers had already decided for us."

Since its establishment, ORIGINAG has experienced significant growth. "Quite simply, our success is contributed to the fact we adopted a cooperative business model with cooperative principles and ethos, which fairly represents the shareholder members and their customers interests.

"Our objective is to ensure that the customer gets the best possible experience from great equipment with great service and parts. We have just increased our parts stock in our distribution warehouse by over 30%percent to support our customers trust in purchasing our equipment so they can have confidence that we can back them up.

"Parts and after sales service is vital to contractors and farmers operations and we have a stronger position to support them with all our parts and service located in New Zealand. We are also a smaller hands-on type company unlike larger organisations. We don’t have a corporate structure so we can react and respond to our customers more quickly which is a big advantage and reason as to why we have experienced the growth we have had."

ORIGINAG distributes many successfully recognised European brands of machinery, which include Pottinger cultivation, seeding and grass harvesting equipment; Alpego power harrows, rotary hoes, mulchers and sub-soilers; Manip tractor front end loaders; Bogballe fertiliser spreaders; Hatzenbichler air seeders; Joskin slurry tankers, muck spreaders, construction and grain trailers and pasture toppers, and Gascon disc harrows and cultivators.

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