Norwood new distributor for ARGO Tractors

Norwood and ARGO Tractors S.p.A. have signed an agreement giving Norwood the exclusive distribution rights for the NZ market

Landini Series 7 SWB tractor

The new agreement, which starts mid-year, will see Norwood take over all import and wholesale activities for ARGO Tractors.

“We’re excited to enter this partnership with ARGO Tractors. They have a strong track record, manufacturing 22,000 tractors globally every year, with technology and sustainability front of mind,” says Aaron Smith, Norwood’s chief executive officer.

The initial agreement is only for Landini tractors, and the McCormick brand will be placed ‘on hold’ while the new partnership is established.

“We’re delighted to start our collaboration with Norwood and develop what’s a new chapter for Landini in New Zealand,” says Kim Findlay, ARGO Tractors S.p.A.’s general manager — Oceania.

“ARGO Tractors has undergone extensive development, increasing the amount of high-tech and high-range machines and attracting global recognition. Norwood will provide an exceptional supply chain channel through their experience, expertise, and country-wide structure that will ensure the brand and its customers are in great hands for years to come,” says Kim.

Landini has a 140-year legacy of producing innovative farming solutions, offering a broad range of products, from agricultural to speciality tractors and covering all food-producing segments. There are options available for all farmers and growers, whether they are on the farm, in the orchard, or the vineyard.

“We will be working with the ARGO product team to ensure the Landini range we offer will provide optimal performance in New Zealand’s unique farming and growing conditions,” says Rod Gardner, Norwood’s national product manager.

“We’re excited to be introducing some fantastic new products to the New Zealand market, such as the Landini Rex 4-120 GT RoboShift Dynamic, which won Specialty Tractor of the Year at Agritechnica 2024, and the new high horsepower Series 7 and Series 8 ranges.”

Landini Rex 4-120 GT RoboShift Dynamic won Specialty Tractor of the Year at Agritechnica 2024

The Norwood product team is looking forward to building relationships across the existing network and familiarising new customers with the many features and benefits of the Landini brand.

Current Landini and McCormick owners will benefit from an improved level of support through the existing ARGO dealer network.

“Our goal is to provide exceptional distribution support to the existing network, as well as seek out extra market opportunities,” says Aaron.

“It’s important to us that all ARGO customers feel supported. We want them to know they will have support and access to aftersales service for their tractors, with the additional depth of extra dealerships and the largest agricultural parts warehouse in the country.

“Landini has demonstrated exceptional growth on the global market over the last decade and we’re looking to replicate that success in New Zealand,” says Rod. “The decision to consolidate the distribution offering has been made to meet the current tight market conditions, and we will give affected dealers all the support we can as we move through this process.”

Kim adds, “We would like to thank Agtek who have represented the brand as importer, distributor, and dealer in the Bay of Plenty for over 12 years.

“In what is our 140th-year anniversary of Landini, we are excited to share our history and our future with Norwood and the people of New Zealand.”

Norwood will take on full distribution rights in June this year and will be working with the existing network dealerships throughout the transition period.

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