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Rural outfitters RB Sellars opens flagship NZ store

Three iconic Australian rural brands are part of the news that much admired Australian rural outfitters RB Sellars has opened its first NZ flagship store

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RB Sellars is an iconic rural brand with a reputation for hard-wearing but smart workwear

Three iconic Australian rural brands are part of the news that much admired Australian rural outfitters RB Sellars has opened its first (and highly anticipated) New Zealand flagship store.

Based in Auckland, the store will house the well-loved brand’s own RB Sellars range, along with Driza-Bone and Rossi Boots.

The 25-year-old Australian-owned and designed brand has been outfitting Aussies who share a passion for the land and its natural beauty since 1996 and has previously only been available online in New Zealand. However, the new brick-and-mortar store in Newmarket, Auckland marks its first physical foray into the Aotearoa market.

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RB Sellars has a focus on natural fibres and delivering authentic and down-to-earth wardrobe essentials

Crafted from quality fabrics, RB Sellars started life as a small catalogue business with the simple idea of a hard-wearing, well-crafted work shirt in a range of colours. That now iconic Burton work shirt has since become the quintessential Australian country uniform with more than 200,000 sold last year.

The Auckland store will stock the brand’s seasonal and core (workwear) ranges, including timeless essentials and beautiful Merino jumpers.

RB Sellars has a focus on natural fibres and delivering authentic and down-to-earth wardrobe essentials to take you from the paddock to the pub. The sizes range from 6 to 22 for women, XS to 5XL for men, and 2 to 16 for kids and teens. RB Sellars sits side by side with two other iconic Australian Brands — Rossi Boots and Driza-Bone, which will also be available for Kiwis in-store.

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Rossi Boots have been designed and handcrafted in Australia since 1910

South Australian bootmakers, Rossi Boots, has been designing and hand-crafting their extensive range of boots since 1910.

Crafted from the finest leathers in its Adelaide factory and offshore, Rossi boots are designed for hard work and the weekends.

Driza-Bone is a name familiar to most in the rural industries, having been making its iconic range of hardwearing, wind and weatherproof oilskins, and dry wax coats since 1898.

Find new and used farm machinery for sale in NZ

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