Special-edition New Holland tractor unveiled


A special-edition New Holland T7.300 tractor has been unveiled to celebrate 60 years of production at the manufacturer’s Basildon plant in England

With a completely new tractor rolling off the Basildon assembly line every five minutes, 85% of the New Holland tractors produced at the plant are exported all over the world, with more than 10,000 different product specifications available.

To mark the Basildon plant’s 60th birthday, maintaining a tradition that began with the Silver Jubilee 7810 of 1989 and continued with the Golden Jubilee T6.180 and T7.270 tractors of 2014, New Holland has unveiled a celebration edition T7.300 tractor.

The graphics that adorn it celebrate the era in which the Basildon factory was founded, taking inspiration from the 1960s decade, which saw so many leaps forward in technological advancement.

Created by CNH Centro Stile, the anniversary edition’s livery is inspired by the colours and patterns of swinging ’60s London, with psychedelic shapes characterised by vivid and fluid colours of blue, yellow, maroon, and pink around New Holland’s distinctive leaf logo in bright yellow on the hood.

The livery is inspired by the colours and patterns of swinging ’60s London

The tractor, of which only one unit will be produced, is being showcased at exhibitions throughout 2024.

The latest developments at Basildon include significant investment in its role as the New Holland Alternative Fuels Centre of Excellence.

In 2006, the firm declared its ambition to be the clean energy leader in the tractor sector and in 2021, started producing the industry’s first tractor of its type, the T6.180 Methane Power, to be joined later this year by the T7.270 Methane Power CNG.

Carlo Lambro, New Holland brand president, says, “We’re proud to celebrate 60 years of our plant in Basildon that well represents the evolution of the New Holland brand, from a manufacturer of agricultural machinery to a company that advances sophisticated software technology for agriculture, fostering the brand leadership on a global level.

“Today, Basildon is a hub for innovation, where we produce tractors that are exported worldwide, and a
Centre of Excellence for Alternative Fuels, where our T6.180 Methane Power tractor is produced.

“As the only volume tractor producer in the UK, we’re also very proud of our workforce here, with their skills, dedication, and commitment.”

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