Straddle tractor unveiled

A partnership between New Holland and Italian designer Pininfarina has seen the release of an exciting new straddle tractor concept

New Holland partnered with Italian automotive and industrial designer Pininfarina to develop the straddle tractor concept

New Holland Agriculture has released images of its straddle tractor concept, specifically designed for narrow vineyards with rows less than one-and-a-half metres wide.

New Holland partnered with Italian automotive and industrial designer Pininfarina to develop what the company says is a futuristic design around a high-comfort, high-safety cab, and electric propulsion.

Inspired by the shape of a champagne
flute – tall, wide at the top and tapering down at the bottom – the shape, together with wraparound glass, provides the operator with exceptional visibility around the machine.

The interior, easily accessible thanks to the large single door and rotating seat, offers a comfortable environment, with wood used inside for a plush, luxurious feel, says New Holland.


“Our ground-breaking straddle tractor concept offers a glimpse into the future that premium wine growers with narrow, high-value vineyards can aspire to,” says New Holland brand president Carlo Lambro.

“It’s the result of New Holland’s long history of excellence in vineyards across the world, combined with the inspired innovation of legendary design house Pininfarina.

“It’s a testament to New Holland’s constant striving to develop new solutions to meet the most specialised needs of our customers and foretells a further expansion of our extensive offering – the widest in the industry.”

Pininfarina chief creative officer Kevin Rice adds, “We’ve worked as a joint team with New Holland to conceive the straddle tractor, a concept capable of offering a completely new experience.


“We’ve leveraged our skills gained in more than 90 years of car design combining a unique and distinctive style and top-level performance, always keeping the human experience at the centre.

“In New Holland, we’ve found a partner who shares our values and our innovation-oriented approach; we’re confident that the new concept will be able to mark the future direction for this sector.”  

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