Transag expansion plans

North Island-based Transag Centre is the latest CNH Industrial dealership to be confirmed as a dual dealer for both Case IH and New Holland machinery

Euan Avery from Transag

“It’s an opportunity to expand our business with both brands,” says Transag’s dealer principal Euan Avery. “We have plans in place for 2024 to accommodate this change to ensure we’re offering the best support we can to our Case IH and New Holland customers. It’s an opportunity to look at moving into different areas and taking our business in new directions.”

Transag currentlly has branches in Palmerston North, Hawera and New Plymouth, but changes are on the way.

The Hawera and Palmerston North dealerships will be extended, while the New Plymouth operation will be closed and a new dealership established in the Wairarapa region located in Masterton.

Transag kicks off 2024 by taking over the Masterton site, along with plans to start new building work in Hawera, and start extensions at the Palmerston North branch – which includes a new showroom and extended parts area.

TransAg was established in 1986 in Palmerston North, with Euan’s father Merv Avery one of three people behind the original venture. He bought out his two partners in 2002 and Euan came on board shortly after. Today, the business has 32 staff, who are excited about the changes and what’s to come in the new year.

“They’ve been very supportive and can see how the business is evolving and moving forward, and they can also see additional opportunities for their own career advancement,” Euan says.

Once the expansions are complete, Euan said they will recruit additional staff to ensure the standard of service and support that Transag is known for is maintained.

“Taking on the New Holland brand we obviously need to cater for more customers, and with that comes more room for parts and service operations. Service sells, that’s what we stand by, and parts supply is critical, so we need more people on the ground to ensure those standards are ongoing,” Euan says.

“This is about investing in the future of our business, and ensuring the needs of our customers are met at every step, and they have the equipment they need to keep their businesses running as profitably and efficiently as possible.”

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