Emma Poole takes on ambassador role for New Holland

Date: 29.11.2023

NZ Young Farmer of the Year, Emma Poole, becomes the first brand ambassador for New Holland Agriculture in New Zealand

Emma Poole

It has been a busy year for Waikato-based dairy farmer Emma Poole. Named FMG Young Farmer of the Year in July, she has also recently taken on a role as the first brand ambassador for New Holland Agriculture in New Zealand.

New Holland is a sponsor of the FMG Young Farmer of the Year competition, and Emma, the first woman to take the title in its 55-year history, says taking on such a high-profile role with the company was an easy decision to make.

"As a farming business, we always look to support companies and businesses that invest back into our rural regions, so saying yes to an ambassadorial role with New Holland made sense, as they have been supporting something close to my heart for a very long time," Emma says.

"Investing in our younger generations through Young Farmers highlights to me that their core values are aligned with everything that’s important to us in rural communities."

Emma and her husband Chris run a dairy farming operation at the base of Mt Pirongia in the Waikato region. They use a New Holland T5.105 across their two properties, where the utility tractor is in use every day, assisting with the likes of feeding the couple’s 1100 cows, loading trailers, maintaining fences, and unloading trucks.

In the next few months, Emma will also take delivery of a new addition to their machinery fleet, a New Holland tractor that was part of her prize for taking out Young Farmer of the Year. Emma had the choice of the tractor or an overseas trip, and she says, once again, the decision was an easy one.

"A friend said to me, ‘surely you’ll take the trip because tractors come and go’, but I said, ‘it’s quite the opposite. Trips come and go, but the tractor will be here to stay’."

Emma and Chris will also have the opportunity to review a range of New Holland machinery and equipment, "putting them through their paces and offering our insights on the likes of the useability in everyday farming life".

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