Kubota New Zealand to continue Krone’s success

Date: 18.01.2024

Kubota New Zealand and Tulloch Farm Machines have announced the transfer of Krone Agricultural Machinery distribution rights to Kubota New Zealand, after 54 successful years with Tulloch Farm Machines.

The transfer, which will occur on 1 March 2024, will see Krone New Zealand operate through the existing Krone Dealer network under a standalone brand presence, as part of a shared succession plan. The distribution arrangements continue Tulloch’s successful legacy in the market while providing broader synergies offered by the Kubota New Zealand network.

Senior general manager of Kubota Australia and New Zealand, Malcolm Owens, said the transition is the result of ongoing discussions and an agreement between Krone Germany, Kubota New Zealand, and Tulloch Farm Machines.

"The decision is a positive step towards the evolution of Krone in this important market. We will continue to offer Tulloch Farm Machine’s same high level of service and quality while introducing additional resources to boost the brand presence in the market," Malcolm says.

John Tulloch

"We congratulate Tulloch on its longstanding success in providing Krone products to the New Zealand agriculture community, established by John Tulloch’s late father Graeme, and thank them for trusting Kubota to continue its 54-year legacy. It’s a responsibility we do not take lightly."

A dedicated Krone New Zealand team will be established to provide tailored support to customers and John Tulloch, alongside several existing Tulloch employees, will transition into the new business.

Tulloch Farm Machines managing director, John Tulloch, says he was thrilled to be working within the newly established Krone New Zealand business.

"Working with Kubota New Zealand to ensure a seamless transition from Tulloch to Krone New Zealand is our priority. This includes retaining key personnel and continuing warehousing and distribution operations from the Tulloch’s Masterton site," Tulloch says.
Krone New Zealand will continue to work with the existing 25 dealership outlets for sales and services of Krone products.

"Working with the existing Krone Dealer network is a key part of our launch to market. We appreciate the level of dedication and success the dealer network has had representing Krone in New Zealand," Malcolm says.

Krone New Zealand will be launching sales promotions and an extensive new marketing campaign across TV, radio, press, sponsorships, and social, and digital marketing.

About Tulloch and Krone relationship

Tulloch Farm Machines says their commitment to their customers has always been their top priority. They want the best for their clients and always endeavour to go above and beyond to ensure that they are satisfied.

"The Tulloch’s approach reflects these ideals and reinforces the ambition to encourage the ongoing growth of our clients’ businesses."

The Krone-Tulloch relationship was initiated 54 years ago when Graeme Tulloch visited Germany in 1969. Tullochs were introducing wilted fine-cut silage into New Zealand and needed the Krone TM 4/270 mower conditioner to perfect the silage system.

The Krone mower conditioner not only vastly improved silage quality, but the daily silage-making capacity also more than doubled due to the well-formed and even windrows.
From these humble beginnings, many other Krone models were introduced, and the Krone- Tulloch relationship grew steadily with time. 

For more information, visit kubota.co.nz.

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